City University of Seattle

CityU - Steps to Success - Corporate Entrepreneurial Leadership


Corporate Entrepreneurial Leadership

By Dr. Gregory Price


Got an idea for a new business, product, or service within your organization, but feel nobody is listening? Organizational leaders who are not seeing growth in their core business risk losing momentum and market share in their business. They may also observe lowered employee morale and possibly witness a brain drain. When this happens, it can be difficult to recapture a sustainable presence.  Corporate entrepreneurship can be an answer to this slide.

What is Corporate Entrepreneurial Leadership?

Corporate entrepreneurship is defined as individuals and/or teams within an established company that can leverage its assets and resources to build a new product, service, or new business that can stand alone and contribute to the organization’s market position, revenue stream, and organizational mix.  Several organizations have used different models to gain the most from the investment in their employees.  Google is probably the most talked about organization that has moved down this path. They give employees 15% of their workweek to focus on innovation such as new product development, services, brand development, and the like.

Researchers have identified four different models in use today, they are: The Opportunist Model, the Enabler Model, the Advocate Model, and the Producer Model.  Each model has specific qualities, depending on the organization’s purpose and goal.   Organizations that adopt any one of these models can position themselves as a more competitive player in their industry.

The Opportunist Model – Often individuals will get their organizations started on corporate entrepreneurship through this model.  Organizations that may find this model useful may not have any corporate entrepreneurship model in existence.  What is more, the leaders of the organization may not even be aware that they need to create one.  Yet, employees and their entrepreneurial tenacity, against all odds, may develop something and present it to leadership. The Opportunist Model is born.

The Enabler Model – The model is driven by the organization.  A process within the organization is set up allowing employees to develop new concepts should they be willing to do so and are given adequate support.  The opportunities that employees are allowed to develop must fit within the strategic direction of the organization. And, in the end, the employees will claim no stake in the outcome. The Google model discussed previously follows this path.

The Advocate Model – The model fits within the organizational structure where leaders have created a culture of innovation.  In this scenario, innovation is a staple of the organization.  The model allows for budgets and organizational structure is assigned as businesses are created. For employees, the model has depth where the organization provides support and assistance to the extent that employees can go on retreats.  The retreats are 180-day contracts where business plans are built and leadership teams review the proposals.

The Producer Model – The model exists in mostly larger corporations where funding is a function of the model.  The objective is to encourage employees to develop and innovate. One aspect of this model is to encourage cross departmental collaboration, build disruptive businesses, and create careers outside of current business units.  Internally, the organization has gone so far as to develop an Accelerator Program to support those entrepreneurially inclined.

Have you heard about EDI’s partnership with CityUniversity of Seattle? EDI alums are able to challenge 12 credits towards a Master's in Leadership at CityU and receive a 15% discount on tuition! ** for more information contact enrollment advisor, Melissa Myers at or call her at 253.896.3215**


Dr. Gregory Price

Dr. Gregory Price is the Associate Dean in the School of Applied Leadership at City University of Seattle.


CityU - Steps to Success

Student Profile: Maria Robare, Master’s in Leadership

by Gregory Price

Maria Robare

City University of Seattle Master’s in Leadership Alumni

City University of Seattle Alumni, Maria Robare, is a graduate of the Master of Arts in Leadership program. During her graduate studies, she was working as the Human Resources Manager at Summit Federal Credit Union. Since graduating, she has changed positions to that of Director of Human Resources at The Aquinas Institute of Rochester.

About her master’s thesis, titled: Utilizing Spiritual Leadership to Increase Employee Engagement

The focus of her thesis was to demonstrate that engaging employees is all about leadership style. The most effective way to engage employees is to create a true connection between the employee and the leader. To create a connection, the leader’s vision needs to have a broad appeal. The vision cannot just focus on the good of the organization, but how the vision holds promise to all stakeholders. Leaders must work towards creating harmony and well-being by demonstrating concern and care for each employee as a person, and not just treat them as an employee. Lastly, the spiritual leader must be a role model for the vision, well-being, hope, and faith.

How has your Master of Arts degree helped you in your career?

Maria stated that the Master of Arts degree has helped her to expand in her position of Human Resources Manager by developing a better understanding of the effect leadership has on people, which has positively affected the way she coached managers to lead for both successful employee performance and more positive relationships at work. As stated, she has changed positions from Manager to Director of HR at another organization.

Why did you decide to obtain a Master of Arts in Leadership?

Maria stated that she believes leadership can have a profound impact on the lives of others; both at work and their personal lives. She has a strong desire to be a positive influence, to create a positive environment for people and to potentially be a catalyst for others to reach their full potential as people, not just as employees. She believes that the Master of Arts in Leadership (now Master of Science in Management and Leadership) program has provided her a very strong foundation to accomplish this goal.

What plans do you hold for the future?

Maria plans to maintain currency in her profession by continually growing, developing, and learning from experiential experience. Although, now that City University of Seattle has an online Doctor of Education in Leadership program, she is tempted at the idea of continuing her education.

Dr. Gregory Price is the Associate Dean for the School of Applied Leadership at City University of Seattle.