Florexis Velasco

Alumni On The Move - June 2019

Cecille & Florexis Velasco

Leadership Navigation, Class of 2012 & 2011

You’re known at EDI as the family that’s gone through the program (with both of you going through the Leadership Navigation Program & your brother Barney Herrera a graduate as well). What was it that appealed to you to go through the EDI program?

Florexis: I was looking for a leadership program tailored towards minority leaders and also saw the track record of some of the alumni.

Cecille: I noticed positive changes in Florexis' career and he was always talking about how he was applying the training in his career and personal relationships.  The training really helped him elevate his leadership and interpersonal skills.

What was it about EDI that made you think to recommend it to your brother, Barney?

Florexis: I conveyed how much the program helped me in my career and in my business ventures and how it helped me to fine tune and develop my leadership skills further. 

Cecille:  It was easy for me to recommend to Barney because the training helped me so much in having more self awareness and having awareness with others I work with in and outside of Boeing, both professionally and personally.  Plus, the people I've connected with in the program are amazing!  We still meet up every year and are known to be 'the best' class in EDI history (that was self proclaimed lol).

You’ve recently opened a gym! What made you decide to open your own gym?:

Florexis: Both of my Grandfathers were farmers and supported their families by having their own businesses, so I've always had the entrepreneur spirit.  The Anytime Fitness Franchise just made sense for us to dive into because of our passion towards fitness and since turning pro as a competitive bodybuilder and physique competitor.  I've been coaching many clients on nutrition and competition prep and I love helping people reach their health and fitness goals! 

Cecille:   I love doing group fitness and training in large groups to keep me motivated and to make connections with other fitness minded individuals.  Florexis and I researched several businesses and franchises to start and the Anytime Fitness business model made the most sense because we both love to work out and commit to a healthy overall lifestyle which includes training, flexible nutrition (we are both foodies) and sharing this passion with others.

What steps did you take (or goals did you set) to make this happen?:

Florexis: I did a lot of networking and connecting with other Anytime Fitness owners and other gym owners as well to get their feedback on the business model, understanding what it takes to start up, operate and sustain a gym business.  I did a lot of studies on the track record of the company and franchises, demographics, competition, pricing, and development plans of the cities we wanted to purchase our franchise territories in. 

Cecille: I'm very numbers oriented so I did a lot research on the Anytime Fitness' overall past performance and the how the average franchises have performed nationwide and worldwide.  I researched the revenue, expenses and profit averages to help us create our pro forma statements and to help fine tune our business plan and year to year projections.  After more due diligence the numbers and averages just made a lot of sense and we decided to move forward.

How were you able to apply your prior work experience at Boeing to going the entrepreneurial route?

Florexis: I am able to apply a lot of my experience from Boeing into our gym business.  Project management and financial management are key elements, but most importantly being able organize and prioritize what seemed to be an endless list of action items has helped to ensure we have a plan and keep things progressing.  Conflict management and problem resolution has also helped in dealing with overwhelming tasks and difficult people.

Cecille: I am able to apply my customer service and customer management skills into our gym business, especially now so as we are enrolling members and setting up personal training programs.  I also deal with a lot vendors at Boeing and I am able to apply these skills when working with our Anytime Fitness vendors.  We have several vendors we have to work with concurrently and my Boeing experience really comes in handy to stay organized

Have you faced any challenges along the way? If so, what?:

Florexis: This whole business has been a major challenge since it's been our first time setting up a franchise and there are so many steps in opening up a gym.  

Cecille: Not knowing what to expect has been very challenging and there have been many unforeseen events along the way.

How did you overcome those challenges?:

Florexis: Staying organized and knowing who to reach out to for guidance and help has really helped overcome the challenges we've faced.  The franchise has a great support system and I constantly reach to those that have already done this successfully and that have opened up several gyms. 

Cecille: We have franchise business consultant that has helped us overcome challenges but not being afraid of asking the right people for assistance also has helped overcome these challenges.  Leveraging our network and contacts has helped us deal with specific challenges and we continue to build on these relationships knowing that we will need their additional guidance.

What do you hope to accomplish on your new journey?:

Florexis: I hope to launch and operate our first gym and be able to scale all the experience and learnings into our next few gyms.  We want to build an awesome fitness community in our Lynnwood gym and help as many people as we can along their health and fitness journey! 

Cecille: I want to help women and moms find a community in our Lynnwood gym and have a place where they can connect and have fun while training.  Too often I feel like women in general are always putting others first and I want to help them make their physical and mental health a priority, so they can continue to give to others.  We're also aiming to set an example to our 3 kids to live a healthy lifestyle while also building a business you're passionate about...while helping others!  But what I'm most looking forward to is getting my parents in the gym.  With the right support and guidance, I'm ready to see my Dad running around the soccer field with all the grandkids!

Is there anything from your EDI learnings that you’re applying to your current position? (if no, that’s fine!)

Florexis: Emotional intelligence is very critical and being able to adapt to situations that are high pressure and dealing with a diverse set of people.  I am able to be self aware and approach situations with the right leadership style and continue to make progress. 

Cecille:  The skill to adapt in difficult situations and being able to deal with customers is where I apply a lot of my EDI learnings.  We are in the service and people business and having the emotional intelligence and having self awareness and awareness of others styles really helps.

If you could give one piece of advice for the 2019 EDI class what would it be?:

Florexis: Go after your passion and make a career from something you love to do and apply your EDI learnings! 

Cecille: Take a chance on yourself but continue to seek advice and guidance from those that have already accomplished what you are aiming to do.

If you’re interested in more information or applying for a membership to Florexis & Cecille’s gym, we’ve linked to their membership page in the button below.